Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Financial Planning > College Planning > Saving for College

AEGON: College Savers Lower Expectations

X
Your article was successfully shared with the contacts you provided.

NU Online News Service, July 10, 11:37 a.m. – U.S. parents are becoming a little more realistic about the returns they can expect on college savings, according to results of a Web-based survey conducted by Harris Interactive Inc., Rochester, N.Y.

The survey, sponsored by AEGON Institutional Markets, Louisville, Ky., found that 500 parents polled in March are still expecting an average return of about 19% on college savings, even though 61% are putting college cash in low-earning bank savings accounts.

But the average expected return has dropped from 24% in 2001, AEGON reports.

The survey revealed a major obstacle for life insurers and other financial services companies that want to reach out to parents who are not yet saving for their children’s college bills: 65% of the non-savers say they have no discretionary income.

AEGON Institutional, a unit of AEGON N.V., The Hague, Netherlands, has commissioned the college savings surveys to help promote its stable-value funds, which are fixed-income funds that lack federal bank deposit insurance but offer higher returns than bank certificates of deposit.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.