NU Online News Service, Jan. 4, 11:05 a.m. – Affluent consumers research investment advice online, but they still want to meet with their financial advisors face-to-face, according to results of a new survey by Matthew Greenwald & Associates, Washington.
The polling firm conducted the survey for Nationwide Financial Services Inc., Columbus, Ohio.
The firm polled 500 professionals younger than 60 with annual incomes above $150,000. Respondents were medical doctors, attorneys, corporate executives, business owners and high-tech executives.
All study participants either currently engage in financial planning or plan to start in the near future, Greewald says.
Although half of the survey participants use the Internet for some type of financial planning activities, only 7% report that they prefer to use the Internet for financial planning advice, and only 17% report currently using it for that purpose.