Manugistics Offers Pricing Products For Financial Service Companies

Most financial institutions have developed pricing models to cover risk, financing costs, expense allocation, required return on equity and hedging, but few use customer price sensitivity to optimize pricing to help enhance profitability, Manugistics contends in an announcement. It cites a recent study by the Charted Institute of Bankers that included 25 of the European Union’s 30 largest bank and insurance groups, which found that only 58% of the groups’ continental European customers, and only 49% of their British customers, clearly generated profits for these companies.