Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
A senior, a boomer, a Gen Xer and a millennial walk into a bar …
By Lynette GilWhich shoes are you trying on for size today?
November 13, 2015
Want prospects who want to hear from you? Get referralsWho wants to spend their selling time calling at least seven times before reaching a prospect? No one. Here's how to avoid it.
September 25, 2015
5 things millennials want from benefitsIf you ask a millennial what matters most when it comes to employee benefits, youre likely to hear answers like these...
September 25, 2015
5 things millennials want from benefitsIf you ask a millennial what matters most when it comes to employee benefits, youre likely to hear answers like these...
September 21, 2015
4 key elements to building your insurance agency prospect listAre you complaining that your list is outdated, inaccurate and has no email addresses? Then you need to follow these tips to improve it.
August 25, 2015
Want to grow sales? Create time to thinkYoull never get your next great idea without a quiet space to innovate.
August 12, 2015
What it means to be a multigenerational advisorAccording to one expert, "what, why and how" are the three keys to being a successful multigenerational advisor.
July 16, 2015
Cold calling basicsIf its been a while since you picked up the phone, here are some fundamental tips for better cold calling.