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Josh Brown, CEO of Ritholtz Wealth Management

Technology > Investment Platforms

Advisor Tech News of 2024: An Evolving List

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The start of 2024 brings the annual Technology Tools for Today, or T3, conference for financial advisors and other players in the independent wealth space, and with it, a slew of technology innovations and updates.

This year’s event, led by producer Joel Bruckenstein, marks T3′s 20th anniversary. It’s being held this week at the Cosmopolitan Resort & Hotel in Las Vegas. Speakers and participants include Josh Brown of Ritholtz Wealth Management, Natalie Wolfsen of Orion, Kunal Kapoor of Morningstar and Abby Salameh of CAIS.

Like at some other tech-focused gatherings, participants at T3 will get an in-depth look at the latest in advisor-focused innovation — including software tools, platforms, applications and emerging technologies, such as those tied to artificial intelligence and machine learning. 

Here’s a rundown of what’s been announced so far from technology and other firms in early 2024 — in alphabetical order. ThinkAdvisor will update this list as we become aware of new developments in the fintech space:

AdvisorEngine & Ritholtz Wealth

Platform provider AdvisorEngine and RIA Ritholtz Wealth Management shared more details recently about Good Advice, an offering launched by Ritholtz last year after it bought the digital advice service FutureAdvisor and tapped AdvisorEngine technology for the service; Good Advice is designed to serve mass affluent clients (with $250,000 to $1 million in assets).

“We’re using technology where technology is warranted but it’s a human-driven advisory service that I think represents the future of the industry,” according to Ritholtz Wealth CEO Josh Brown. The partners say their collaboration is focused on “where the wealth management industry is headed — a future where firms must be able to deliver digital-first service and reach new client segments.” (AdvisorEngine also has been integrated with Charles Schwab’s iRebal platform.)

Alphathena

The firm, a maker of an AI-powered direct indexing platform for RIAs, said it has secured a $4 million investment led by ETFS Capital, with Hyde Park Angels also participating. The technology is intended to help advisors build “greater personalization strategies for their clients leveraging direct indexing and tax-loss harvesting … [in order to] differentiate themselves in a competitive marketplace.”  

Amplify

Amplify has updated its unified managed account, or UMA, trading capability, so that users can queue trades for uniform execution at a later point in time, for instance. This means greater flexibility around both global and precision portfolio updates with the ability to  adhere to fiduciary requirements for uniform execution across client accounts,” according to the firm.

Apex

Apex Advisor Solutions, which is part of Apex Fintech Solutions, has introduced Apex Astra, a new user interface, or UI. Apex Astra is designed for advisors “to take control of their innovation and client onboarding, data, and service,” according to the firm. It can be integrated with tools for rebalancing via fractional trading, digital client onboarding with automated account opening, and the use of AI through advanced third-party overlays.

CAIS

The provider of an alternative investment platform for independent advisors recently announced the start of its education program, CAIS Live, which includes one-day, in-person events in 2024 in Atlanta; Boston; Charlotte, North Carolina; Chicago; Dallas; Denver; New York; Seattle and Washington, D.C.  It also will host its yearly conference in October in Los Angeles.

eMoney

Enhancements are set to be rolled out to eMoney Advisor’s financial planning platform  throughout 2024 to improve more collaborative planning between advisors and clients. T3 attendees can try out the redesigned client portal, which will “undergo a significant facelift — starting with the release of the My Advisor page in Q1,” the firm said in a statement. 

Envestnet

Envestnet has launched a new RIA consulting program, the RIA Growth Lab, which includes practice valuation and enhancement services, performance benchmarking, and insights into ways advisors can deepen their engagement with the platform’s tools and resources. The program is being led by Dani Fava, group head of Product Innovation for the TAMP provider.

Envestnet also says its MoneyGuide software is now integrated with life insurer Ladder, Advisors can use MoneyGuide Elite’s Advanced Lifetime Protection tool to estimate clients’ coverage needs, generate a quote and send clients a link to apply for it.

Haven Tower

The communications firm Haven Tower Group has rolled out Haven Mark Partners, a marketing solutions platform for wealth managers and related businesses. The efforts combine the firm’s in-house marketing and project management team with “pre-vetted and carefully curated third-party solutions providers … [to] help clients … implement high-impact marketing  experiences” and brand strategies that “incorporate “the best elements of successful technology, consumer and broader financial services campaigns,” it said.

Orion

Orion Advisor Solutions announced several enhancements and integrations tied to email and calendar management, as well as generative AI. Redtail Suite Sync, for instance, aims to serve as a “seamless email, calendar and contact syncing tool,” the firm says. It is also introducing some advanced AI features to help advisors with the auto-completion of sentences in messages being written to clients. Plus, the Redtail Speak AI Assistant can now scan advisors’ messaging history to provide multiple suggested responses to client queries.

TIFIN

Fitech platform provider TIFIN is spinning off TIFIN AG, an AI-driven platform designed to help advisory firms grow their assets. It also appointed industry veterans Rajini Kodialam and Brian Carlin as board members; Kodialam founded E-3 technology partners and co-founded Focus Financial Partners, while Carlin formerly was CEO of J.P. Morgan Private Capital and J.P. Morgan Wealth Management Solutions.

Vanilla 

Estate-planning software maker Vanilla has added the first iterations of several new features to its platform: VAI Chat, collaborative onboarding and the expanded availability of its document builder solution, including the option of working directly with a law firm. VAI Chat, for instance, is an AI-powered assistant designed to “simplify estate planning for wealth planners, advisors and their clients,” according to the firm.

(Shown in Josh Brown of Ritholtz Wealth; credit: Bloomberg)


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