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Retirement Planning > Spending in Retirement > Income Planning

Why Do Clients Really Ignore Advice on Annuities?

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What You Need to Know

  • New research finds advisors are unlikely to recommend annuities and clients often do not take their advice when they do.
  • David Blanchett is skeptical that these clients are driven to ignore their advisors.
  • A more likely story, he suggests, is that advisors are unenthusiatic about annuities, in large part because it's difficult for them to get paid on annuity assets.

A recent paper and summary brief published by two experts at the Center for Retirement Research at Boston College has sparked a debate about financial advisors being able to steer clients toward guaranteed income annuities in the retirement planning process.

The paper in question, by CRR research economists Karolos Arapakis and Gal Wettstein, cautiously draws the conclusion that advisors seem to have little power to bridge the annuity divide for their clients — at least at the current moment.

According to the duo, the results suggest that financial professionals are concerned that many clients could deplete their savings too quickly, but the majority of them do not recommend annuities and, when they do, many clients do not take the advice.

Arapakis and Wettstein say these findings point to both the promise and limitations of reliance on financial professionals to guide clients to greater use of annuities.

Commenting on these conclusions on LinkedIn, PGIM’s David Blanchett said he was “a little surprised” at the relatively low rate of annuity use, and he wonders whether there are other trends playing out in the data.

“I would have thought [the uptake of annuity recommendations] would have been significantly higher,” Blanchett wrote Monday, sparking several dozen commenters to offer their own thoughts.

“How many times when advisors recommend portfolios do the clients not follow the recommendation? I get that annuities can be complicated, but products/strategies that may provide lifetime income can do something a regular portfolio can’t, which is why I believe, we need more retirees with more lifetime income … not less,” he explained.

Expanding on his comments in a follow-up email to ThinkAdvisor, Blanchett said the research is interesting and informative, but it also leaves some unanswered questions, as Arapakis and Wettstein themselves warn.

Are Advisors Really Being Ignored?

Asked whether he would interpret the results to suggest that advisors are being ignored when they make annuity recommendations, Blanchett said he doubts it.

“I have mixed feelings that it’s really clients not following advisor recommendations versus advisors not actively positioning them with clients,” he explained. “I mean, do you think the clients aren’t taking the advisor portfolio recommendations? I highly doubt it.

“To me this suggests that while advisors in the survey might ‘recommend’ an annuity, they don’t necessarily really believe in the benefits. [If they did,] the take-up would be significantly higher,” Blanchett added.

Related: Ken Fisher Can’t Have It All

Another important consideration, he said, was raised in a comment by Kelby Meyers, who runs a retirement income planning firm called Nestimate: “Do clients need better longevity literacy?”

Blanchett wrote in reply that it still seems like a lot of advisors don’t “really understand annuities, and they don’t necessarily mesh well with AUM business models,” but he’s not so sure a lack of longevity literacy is itself to blame.

“I think it’s more about implementing strategies consistent with preferences and expectations versus longevity literacy,” he wrote.

“Still,” he told ThinkAdvisor, “there’s some interesting stuff around longevity literacy, especially how it changes by age.”

Subjective Longevity and Annuities

Pointing out that Arapakis and Wettstein had explored the topic in a previous study, Blanchett took some time to dig into the Health and Retirement Study to reexamine how the respondents’ subjective longevity estimates vary with actual survival probabilities.

The data allows one to compare the average respondent’s subjective estimates of living 15 more years beyond their current age to the actual (objective) probabilities, Blanchett explained.

The big takeaway is that subjective estimates exceed objective reality for younger retirees, but this relationship flips at older ages.

“Why I think this is important when thinking about longevity literacy is that, in theory, demand for annuities should increase at older ages, but it generally declines,” Blanchett noted. “So, while longevity literacy could be an issue for near retirees, the change by age makes me think that’s not really it.”

What It All Means

Blanchett also pointed to data from the Cerulli Advisor Metrics 2023 report that is “really interesting for this debate,” in that it provides more granular information about why advisors who don’t recommend annuities don’t do so.

According to Cerulli’s research, some 80% of advisors cite “excessive all-in fees,” while 35% say they can already create more efficient retirement income strategies without annuities. Other cited reasons are that variable annuities are seen as too complex (33%), the underlying investment options are seen as too restrictive (33%), and the compliance burden is seen as onerous (27%).

“I’m not sure I buy any of the reasons in the grand scheme of things, especially the notion of ‘excessive all-in fees’ given the rise of fee-friendly annuities,” Blanchett argued. “I still think it’s about larger issues around things like compensation.”

In other words, many advisors compensated based on assets under management can’t necessarily get paid easily on annuities, and making such recommendations can reduce the pool of assets to manage.

“I think this is probably one of the biggest barriers here,” Blanchett concluded. “Again, can you imagine if the included graphics were showing the percentage of clients that accepted the advisor’s portfolio recommendation? No way that would fly.”

See: Why Social Security Bridge Accounts Make Sense: Blanchett

Pictured: David Blanchett 


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