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Technology > Investment Platforms

Boycott Vanguard? A Reality Check

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Vanguard Group has drawn the ire of cryptocurrency enthusiasts for its decision to bar not just the new spot bitcoin exchange-traded funds but all crypto products from its platform, with many pushing a #BoycottVanguard campaign on X, formerly Twitter.

Several have announced they’re taking their money to other investment firms like Fidelity, and one X account reported a new “revenge coin” against Vanguard with an expletive-based trading symbol ($FKVG).

Mutual fund and ETF giant Vanguard, however, isn’t likely to suffer much damage from crypto-driven defections, according to Eric Balchunas, Bloomberg senior ETF analyst, who wrote a book on Vanguard and its founder called “The Bogle Effect.”

With $7.2 trillion in registered U.S. fund assets under management — a 27% market share — Vanguard’s presence in the fund space is unparallelled, as Balchunas showed in a chart posted to X Tuesday.

When another X user asked “How’s the bleeding so far?,” Balchunas responded:

“Haha. Vanguard ETFs have taken in $5b past 5 days. For context,” $5 billion is Balchunas’ optimistic prediction for flows into the “nine newborn” bitcoin ETFs in the first four to six months. “Vanguard is a machine and IMO the #BoycottVanguard (movement) is highly unlikely to even dent the inflows let alone cause bleeding.”

The Securities and Exchange Commission last week approved the first 11 U.S. ETFs investing directly in bitcoin, with Fidelity, BlackRock, Franklin Templeton, ARK Investment Management, WisdomTree and Grayscale among the firms offering the ETFs.

Vanguard, however, isn’t following the crypto trend.

“While we continuously evaluate our brokerage offer and evaluate new product entries to the market, spot Bitcoin ETFs will not be available for purchase on the Vanguard platform. We also have no plans to offer Vanguard Bitcoin ETFs or other crypto-related products,” a spokeswoman told ThinkAdvisor in an email Thursday.

On Tuesday, the spokeswoman confirmed that “Vanguard will no longer accept the purchase of cryptocurrency products, including Bitcoin futures ETFs. This change allows us to focus on offering a core set of products and services consistent with our commitment to serve the needs of long-term investors.”

Bitcoin.com reported that Cathie Wood, ARK’s CEO, called Vanguard’s decision a “terrible mistake” and “strategic blunder.”

Image: Adobe Stock


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