Josh Brown Pulls Plug on Reformed Broker Blog

"I'm not that guy anymore," the Ritholtz Wealth Management CEO wrote.

Ritholtz Wealth Management CEO Josh Brown has closed out his longtime blog, The Reformed Broker, announcing on X, formerly Twitter, on Wednesday: “This is the end.”

In a final blog post, Brown said the site will be “inactive, forever,” after Wednesday, and indicated he has evolved and will be writing in a different forum.

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When Brown started the blog in November 2008, he explained, he was “a washed up stock broker at 31 years old in the middle of a global financial crisis,” with a negative net worth and no career prospects.

Since he started writing, millions of readers have visited the blog, Brown said, adding that he owes his career, firm and livelihood to those who’ve stuck with it.

Increasing work demands meant the blog took a back seat, but now that the firm has hired a president to take on some of Brown’s daily responsibilities, the CEO aims to get back to writing — but not at The Reformed Broker.

That wouldn’t feel right, he explained, as The Reformed Broker represented who Brown was as a “pugnacious, sarcastic, cynical, incensed, offended, vengeful,” albeit optimistic, person. “I’m not that guy anymore,” Brown wrote.

He encouraged people to subscribe to follow his next adventure.

Brown’s announcement drew praise on X.

“Congrats Josh, your blog changed so much about how I view the investing world. Keep doing your thing,” Baird market strategist Michael Antonelli posted.

Tobias Carlisle, principal at Acquirers Funds, tweeted: “Congrats Josh. What a journey. Good luck with the next thing.”

Photo: Bloomberg