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Retirement Planning > Retirement Investing > Annuity Investing

Custom Indexes in Annuities: Dispelling the Misconceptions

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What You Need to Know

  • Recent lawsuits around annuities using custom indexes have sparked debate about sales practices and tools available to demonstrate performance.
  • Backtesting can introduce unintended consequences if the results are framed as expected performance of the product.
  • Custom indexes have a vital role to play in an annuity, but they do not guarantee the best possible outcomes in all instances.

The wish to offer attractive principal-protected products while in a low-interest-rate environment prompted the proliferation of custom indexes and their inclusion in insurance products over the last decade. Most notably, in fixed indexed annuities (FIAs) we saw a persistent shift of premium allocations from benchmark indexes such as the S&P 500 to custom risk control indexes.

With the increased use of these novel, sometimes complex indexes, there are still misperceptions concerning how they work.

Recent lawsuits around annuities using custom indexes have sparked debate about sales practices and tools available to demonstrate performance and understand the functionality of these indexes, on their own and within annuity products. The roles and responsibilities of index providers, insurance carriers, advisors and ultimately end clients enter the discussion as well.

As a contribution to this debate, let’s take the opportunity to try to dispel some misperceptions concerning not only custom indexes themselves, but more importantly, their role when used in FIAs.

No Active Management, No Fiduciary

The first point to make is that a custom index is fundamentally different from an actively managed fund. With a custom index, there is no portfolio manager making decisions regarding composition, allocations or weightings through time.

Instead, a custom index is calculated according to a predetermined set of rules. The index provider sets these rules at the inception of the index and ensures the rules are followed thereafter. So, a custom index is in essence non-discretionary.

The index provider does, however, have a high-level responsibility to ensure that the index continues to meet its objectives over the years. To this end, index providers reserve the right to step in and exercise discretion to fix problems. But the index provider is not a fiduciary, and a custom index is not actively managed.

However, because the index is rules-based, the investment process is, in principle, fully transparent, meaning it can be replicated. This is in contrast to an actively managed fund, which is often opaque with no insight into the actions of a portfolio manager.

Another significant distinction is the absence of “style drift.” The way an index selects and allocates to different assets and asset classes is solely driven by the index rules. For example, if you chose an index because it selects low-volatility stocks, you will always get that, and never highly volatile growth stocks.

One potential source of confusion may be that many indexes are provided by large asset managers and banks that have asset management operations. But a custom index from such a provider is not to be confused with any fiduciary asset management services they may offer.

Where the Rubber Hits the Road

An annuity sale begins and ends with an illustration.

This important regulatory requirement serves as an invaluable tool when it comes to presenting an annuity’s inner workings. It does, however, introduce unintended consequences when these illustrative results are framed as potential — or even expected — performance of the product.

To facilitate illustrations, index providers supply insurance carriers with “backtested” histories of index levels, i.e. what the index would have done had it been launched on a historical date in the past.

But of course, the index rules were not established at the date when the backtest starts. So, the index designer has the wonderful benefit of hindsight and the temptation is to refine and tweak the index rules so the backtest looks attractive.

Think about how many times you have heard that an index or a product “illustrates well.”

Every index provider knows that “backtest optimization” is actually not optimal because, as Mark Twain is credited with saying, “history does not repeat itself, but it often rhymes.” Broadly speaking, the more an index is tuned for good backtested performance, the less likely it is to perform well when it “goes live.”

This is not to say that historical analysis should not play an important role both in index design and FIA performance analysis. But caution and conservatism are required, and one should try to look forward, not just backward.

Overall, custom indexes have a vital role to play in an annuity; but as is the case when using a single benchmark, they may not deliver the best possible outcomes in all instances. They bring important diversification benefits and, as they are specifically designed for use in annuities, they enable much more consistent renewal rates compared to benchmarks.

As with everything else in finance, it is critical to understand the risks and rewards associated with products utilizing these indexes, ask tough questions before making a decision and rely on your trusted financial professional to know what is in your best interest.


Jay Watson is head of analytics at The Index Standard, and Branislav Nikolić is head of insurance at The Index Standard.


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