Envestnet Makes MoneyGuide Enhancements: Tech Roundup

Also, Snappy Kraken plans to host its second Jolt! advisor marketing conference in May.

Envestnet rolled out the latest Envestnet | MoneyGuide generational technology release, providing new enhancements to its financial planning platform.

The release supports “forward-thinking” advisors looking to provide personalized and relevant planning experiences, Envestnet said, noting the latest release provides a “more seamless experience for advisors whose practices incorporate financial planning.”

Included in the rollout is a Goals-Based Planning digital experience that the firm said “can align investment strategies with specific goals and streamline their implementation.”

Other highlights from the new release include:

Envestnet now has $5 trillion in platform assets and is used by about 106,000 advisors, including ones from 16 of the 20 largest U.S. banks, 47 of the 50 largest wealth management and brokerage firms, and more than 500 of the largest RIAs.

Snappy Kraken to Hold Second Jolt! Conference

Snappy Kraken will hold its second Jolt! advisor marketing conference at the Aria Resort in Las Vegas, May 3-5.

This year’s event will focus on helping advisors grow their practices via innovative, strategic and creative marketing, according to Snappy Kraken.

More than 500 attendees are expected to attend this year’s 26-session event.

Confirmed speakers will include Aaron Klein, Riskalyze CEO; Matt Middleton, Advisor Circle CEO and president; Tina Powell, Intention.ly chief growth officer; and Patrice Kelly, Snappy Kraken chief creative officer.

Broadridge Teams With CQG

Broadridge Financial Solutions entered into a strategic partnership with CQG, a global provider of technology solutions for brokers, commercial hedgers, exchanges and traders.

As part of the pact, the firms will integrate their Execution Management System (EMS) and Order Management System (OMS).

The combination of the two companies’ technologies will result in an “out-of-the-box solution for institutional customers who wish to take advantage of a full front-, middle- and back-office technology suite,” the firms said.

CQG completed a FIX connection into Broadridge to enable order flow from CQG directly into Broadridge’s infrastructure to be managed and routed out to its network of exchanges and liquidity providers, it said.

Dynamic Announces Enhanced ETF Strategies

Dynamic Advisor Solutions introduced a collection of enhanced exchange-traded fund strategies developed to meet the needs of a wide variety of client situations from basic to highly complex.

The Dynamic Strategies were developed by the firm’s asset management leadership team, who took into consideration “the evolving life stages of a client’s investment journey to align with long-term investment goals,” it said.

The portfolios were designed to be well diversified and balanced, ranging from 100% to 30% equity in 10% increments, the firm said.

The ETF strategies are available via Portfolio360, Dynamic’s new custom-developed advisor portal that the company said provides registered investment advisors with access to the strategies.

The portal enables Dynamic to extend its asset management services beyond its core network of advisors, which it said is a first in the firm’s 14-year history.

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