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13. E-Trade Core Portfolios

Technology > Investment Platforms

E-Trade Enhances Investing, Trading Platforms: Tech Roundup

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What You Need to Know

  • E-Trade enhancements include the ability to scan for equities and ETFs creating a buzz on social media more easily.
  • InvestCloud promoted former executive vice president Michael Roth to president of digital planning.
  • Financial services firm Davensi plans to launch a smart investments app at CES in Las Vegas in January.

Morgan Stanley-owned E-Trade made several enhancements to its investing and trading platforms.

As part of the enhancements, clients can now more easily scan for equities and exchange-traded funds that are “creating buzz on social media, through expanded social media research analytics on the Power E-Trade web and app,” the company said.

Social Sentiment scores and scans are, meanwhile, now on the Live Action tool and quote pages.

Clients also have gained “more control in how they choose to stay informed on what’s going on in the markets, through the creation of customized price movement and earnings push alerts” in three categories: Portfolio Notifications, Watch List Notifications and Market Notifications, the company said.

A new options tool, Trade Tape, enables traders to analyze trade activity and view a live scrolling record of options’ trading activity across all symbols.

And clients can also now easily view the depth of the market including bid and ask prices through the Market Depth tool’s new Level II quotes visualization.

“Amid volatile markets our clients seek the most sophisticated and powerful tools to manage their finances — and with these enhancements we aim to deliver just that,” according to Christopher Larkin, managing director of trading at E-Trade from Morgan Stanley.

“We listen closely to our clients and always aim to further raise the bar in order to offer an intuitive investing experience on all of our platforms,” he said in a statement.

E-Trade from Morgan Stanley’s 2023 roadmap includes the introduction of more customization on the LiveAction scanner via new pre-defined scans, the full depth of the market on users’ mobile devices with Level II quotes on the Power E-Trade app, and a refreshed and modernized charting experience on Power E-Trade web.

The latest enhancements follow the company announcing the elimination of mutual fund commissions and early redemption fees.

In October, Morgan Stanley said it was consolidating its robo-advisor businesses, saying it planned to shift its Access Investing robo business to within its E-Trade from Morgan Stanley ecosystem. That left E-Trade from Morgan Stanley’s Core Portfolios as the only robo-advisor business at the wirehouse.

Morgan Stanley acquired discount broker E-Trade Financial in 2020.

InvestCloud Announces Promotion

InvestCloud promoted Michael Roth to president of digital planning from his prior role as executive vice president, it said.

The move “underscores” the firm’s “prioritization” of digital planning, it said Dec. 14.

In the new role, Roth is being charged with “driving the growth of InvestCloud’s Digital Planning proposition to support even the most complex planning scenarios” that include cashflow, estate, succession planning and taxes, “while tailoring solutions to meet the unique jurisdictional requirements in geographies around the world,” the firm said.

The company, meanwhile, continues to invest in its suite of financial planning solutions “across the entire wealth spectrum,” it added.

InvestCloud recently announced enhancements to NaviPlan, its premium planning solution in North America.

Davensi to Launch App

Financial services firm Davensi plans to launch a smart investments app at the Consumer Electronics Show (CES), Jan. 5-8, in Las Vegas, it said Dec. 23.

The “DV Invest” app, as part of the company’s “DV Suite,” was “designed to enhance the investors’ journey in the Web3 space, bringing together the safety and regulation of traditional finance and the potential high growth and diversification of decentralized finance,” it said.

DV Invest is scheduled to go live in the second quarter of 2023 with tiered subscriptions. An early-bird pre-sales campaign will launch in January, the firm said.

Davensi is “targeting a rising audience of smart B2B and B2C traders, investors and portfolio managers,” it said.

(Photo: Diego M. Radzinschi/ALM)


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