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Practice Management > Building Your Business > Dealmaking

Merchant Investment Group Takes Minority Stake in $1B RIA

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What You Need to Know

  • Merchant Investment Management has taken an unspecified minority stake in Long Island RIA Fusion Family Wealth.
  • The deal will help Fusion uncover new growth opportunities.
  • Fusion, founded in 2013, manages over $1 billion in assets for private households and 401(k) plans.

Fusion Family Wealth, an RIA that manages more than $1 billion in assets, has received a minority investment from Merchant Investment Management, the companies said on Thursday.

Woodbury, New York-based FFW is an independent firm that provides behavioral-based wealth planning strategies and investment management services, the companies said in a joint announcement.

Terms of the investment were not provided by the firms, who said FFW will be able to leverage the capital and access to the Merchant community. The partnership with Merchant will expand the reach of Fusion’s “behavioral finance thought leadership” and help it uncover new growth opportunities, they added.

The deal “underscores Merchant’s commitment to supporting differentiated RIA firms with strong leadership and a track record of sustained growth,” the companies said.

The partnership adds FFW to Merchant’s community of partner firms, who will be able to “tap into Fusion’s behavioral finance expertise and best practices to enhance their client experiences,” FFW and Merchant said.

Merchant, meanwhile, will “deploy its M&A resources and in-depth understanding of the independent wealth management space to guide Fusion’s organic and inorganic growth,” they added.

FFW, founded in 2013, manages assets for private households and 401(k) retirement plans for professional service organizations with a particular focus on accounting and law firms.

“Fusion’s process of identifying investor goals and providing ongoing behavioral counseling enables its clients to continually make rational money decisions when faced with uncertainty,” the companies said.

The approach, “designed to provide clients with a sustainable path to success, establishes the foundation of a wealth management platform that can experience enhanced growth with Merchant’s minority investment,” according to the firms.

Tim Bello, Merchant managing partner, and Jonathan Blau, CEO and president of FFW, “have been friends for years, and as we learned more about what Merchant has built over the years, we saw peer-to-peer strategic possibilities that few others could have helped us create,” according to Blau.

The FFW team has “built a behavioral finance engine that could only come from the RIA world,” Bello said in a statement.

(Image: Shutterstock)


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