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eMoney Rolls Out Planning Tool to All Wells Fargo Advisors

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What You Need to Know

  • Wells Fargo has started rolling out eMoney's financial planning platform to all its nearly 13,000 Wealth & Investment Management advisors.
  • The tool was made available to several hundred Wells Fargo Private Bank advisors earlier this year.
  • Implementation of eMoney will continue at Wells Fargo into 2022.

After making Fidelity’s eMoney Advisor financial planning tool available to several hundred Wells Fargo Private Bank advisors earlier this year, Wells Fargo has now started broadly rolling out the eMoney platform across all of the wirehouse’s nearly 13,000 Wealth & Investment Management advisors, eMoney said on Tuesday.

The plan is for eMoney implementation to “continue into 2022” for Wells Fargo’s advisors, according to eMoney.

As part of the expanded pact, Wells Fargo will offer eMoney’s “full-spectrum planning solutions” to all of the wirehouse’s advisors, eMoney said. The advisors will have access to eMoney Premier, eMoney’s most comprehensive planning package, it said.

That package includes Foundational Planning and Advanced Planning, allowing advisors to engage clients across all wealth segments in planning relationships via their financial lifecycles, according to eMoney.

The partnership also includes future access to Incentive, eMoney’s planning and wellness mobile application.

The number of Wells Fargo advisors with access to eMoney’s suite of planning solutions makes this deal “the first of its kind for eMoney and a financial institution,” it said.

Wells Fargo advisors will be able to “lean in to planning conversations at every stage of the client lifecycle — from early accumulators to high-net-worth and ultra-high-net-worth clients — allowing for more personalized advice,” according to Ed O’Brien, eMoney CEO.

“A partnership of this size enables our shared goal of more people benefitting from advice and planning,” he said in a statement.

More than 77,000 financial professionals across firms of all sizes use the eMoney platform to serve more than 4 million U.S. households, according to eMoney.

(Photo: Bloomberg)


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