What You Need to Know
- The winner of the 2020 New Planner Recruiting Tuition Reimbursement Scholarship represents the future of the advice business.
- To help people, University of Georgia graduate Anna Schermerhorn plans to focus on their financial well-being.
- Across the industry, the various advisor designations and payment structures are confusing to clients and need to be standardized.
We’ve had many ups and downs as a country and in our business over the last year, but one thing is certain: the resiliency and adaptability of our profession.
It’s been great to see advisors step up to lead. As important is recognizing others — growing numbers who are opting to join the advisory ranks — who want to make an impact on the profession.
In highlighting this, I want to share a story about one of my University of Georgia students, Anna Schermerhorn, who aspires to do great things in our profession.
Anna is the winner of the 2020 New Planner Recruiting Tuition Reimbursement Scholarship. The selection committee, made up of Geoffrey Brown, CEO of the National Association of Personal Financial Advisors, Michael Kitces, founder of Kitces.com and XYPN and myself, were pleased to award her $3,000 towards the cost of training to become a certified financial planner.
Coming from a military family, Anna moved around frequently while growing up. During that time she was able to witness firsthand how the lack of personal and financial well-being negatively affected others.
Focusing on the concept of well-being, she initially planned to be a high school nutrition teacher. But after watching those in that profession, Anna realized the medical field wasn’t for her.
In an effort to find something that affects all areas of someone’s life, not only the health component, she came across financial planning through a family acquaintance.
Fortunately, this person helped her gain a better understanding of the benefits a career as a financial planner provides. A relationship-focused person, Anna thought it was a great fit.