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Technology > Investment Platforms

Invesco Combines 5 Advice Solutions Under Intelliflo Brand Name

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What You Need to Know

  • Invesco is now positioned to potentially go head to head with Envestnet.
  • The unified new organization serves more than 30,000 advisors with $900 billion in AUA.
  • The goal is to create a seamless experience so users can focus on advising their clients.

Invesco has combined five advice solution businesses that it acquired in recent years under the Intelliflo brand name.

The five software businesses that form the new Intelliflo are: Intelliflo UK, i4C, Jemstep, Portfolio Pathway and RedBlack.

Noting that Invesco has “brought together all of its #AdviceTech capabilities,” Gavin Spitzner, president of Wealth Consulting Partners, pointed out in a tweet on Monday that the “unified organization serves 30k+ advisors, 3 million end investors and $900bb assets under advisement.”

Timothy Welsh, president, CEO and founder of consulting firm Nexus Strategy, told ThinkAdvisor the move is a sign that Invesco is “positioned to go head to head with Envestnet.”

However, it remains to be seen just how successful the initiative will be. For one thing, “you cannot just throw all of the applications they owned together,” according to Joel Bruckenstein, president of Technology Tools for Today (T3).

“They all need to be deeply integrated and they need a uniform front end,” he told ThinkAdvisor. “I have not seen what they have done to date, nor what the product roadmap is, so I am withholding judgement for now.”

More Details

The new Intelliflo “will be able to offer its customers around the world a broader range of end-to-end solutions that span the advisory lifecycle, from financial planning and practice management to portfolio management solutions, digital advisory and managed services,” according to Invesco.

The five solutions are being combined to offer four distinct offerings:

1. Intelliflo Office, allowing enterprises to deliver digital and hybrid advice solutions that span the full advisory lifecycle, from goal-based investing to digital onboarding to investor-facing applications;

2. Intelliflo Portfolio, helping RIAs build more efficient practices with cloud-based trading, reporting, billing and client-facing tools;

3. Intelliflo Planning, offering forecasts and plan cashflows; solving tax, pension and investment complexities; asset and liability modelling; and wider financial strategy planning for advisors.

4. RedBlack an Intelliflo Solution, enabling tailored portfolio management at scale by automating complex workflows, pre-trade compliance, order management and post trade compliance.

“We are well on the way to creating the most advanced open architecture products and solutions available, with five of the most robust, best-in-class solutions all under one roof,” according to Nick Eatock, Intelliflo CEO.

“We want to create a seamless advisory experience, so our customers can focus on what really matters to them: advising their clients,” he explained. “Financial advice has never been more important, and all our data shows that the pandemic has dramatically accelerated the adoption of technology by both advisers and their clients.”

Intelliflo “will be working with our customers throughout 2021 to make sure they can take full advantage of the new Intelliflo solutions,” he added. “In the meantime, there are no service changes for existing customers as a result of this news.”


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