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February 25, 2021 at 01:25 PM
Atria Wealth Solutions and Riskalyze on Wednesday announced a new partnership that they said equips nearly 2,500 financial professionals registered through Atria owned broker-dealers with access to Riskalyze.
The partnership is the latest announcement in support of Atria’s “accelerating growth,” the companies said, noting Atria BDs have seen “strong financial professional recruitment and growth of existing financial professionals practices.”
That, in conjunction with its 2020 acquisition of independent BD Western International Securities and its recent announcement that it plans to acquire SCF Securities, are “driving this rapid expansion,” according to Atria. Atria’s subsidiaries combined support almost 2,500 financial professionals and $90 billion of assets under administration, it says.
By adding Riskalyze to the Atria network advisor platform, Unio, and client platform, Clear1, financial professionals will “have the option of capturing even more important data points to create comprehensive financial plans for the growing needs of their clients and prospects,” the companies said.
eMoney Advisor Expands Financial Wellness Efforts
Fidelity Investments’ eMoney Advisor has entered into a collaborative and consultative partnership with Mac Gardner, a certified financial planner, financial literacy advocate, author and founder of FinLit Tech, a company focused on building the bridge between financial literacy and financial technology.
The partnership is designed to further expand eMoney Advisor’s financial wellness efforts following the recent launch of Incentive, its new self-led financial planning and wellness app, it said Thursday.
Gardner will serve as both a consultant and brand ambassador for eMoney, “evangelizing the importance of financial wellness to the industry and beyond through events, panel discussions, eMoney’s Heart of Advice blog and more” as part of the pact, the company said.
The firm plans more financial wellness initiatives coming in 2021, starting with a financial wellness series in April as part of financial literacy month, it said, adding it plans to share more details in the weeks and months to come
The company on Thursday also shared findings from a recent study on how COVID-19 has impacted the overall well-being of Americans. The results show that nearly three-fourths (73%) of respondents felt their financial situations in 2020 had a negative or extremely negative impact on their mental health, indicating a deficiency in financial wellness, the company said.
According to the same eMoney study, 61% of respondents said COVID-19 made their financial situation worse, while nearly a third (32%) said that not being able to find reliable and sound financial advice, along with a lack of understanding or financial education, were their largest barriers to achieving financial wellness.
More Firms to Get Access to Morgan Stanley’s Shareworks
Morgan Stanley signed a deal with legal services provider Wilson Sonsini Goodrich & Rosati that the companies said will enable privately held companies using Wilson Sonsini’s proprietary capitalization management software to migrate to the Shareworks by Morgan Stanley capitalization and stock plan platform.
“Morgan Stanley intends to be the leader in capitalization management for private companies and early stage startups, helping them to manage the complexities of their equity and employee stock plans,” according to Jed Finn, head of Corporate and Institutional Solutions at Morgan Stanley Wealth Management.
