Janney Montgomery Scott says its 850 advisors have taken significant steps to connect more with clients digitally during the pandemic.
Specifically, the broker-dealer’s advisors shared more than 45,000 posts on social media in the first half of the year using the firm’s digital marketing hub, which includes Hearsay Systems’ compliant communications tools.
In addition, Janney advisors doubled the level of text message sent to clients and increased the number of messages sent on the Hearsay platform by 50% from March 1 to June 30 vs. the four prior months.
“With so much market turmoil recently, Hearsay Relate [compliant texting] has become invaluable,” said Chris Johnson, assistant vice president of Advisor Marketing and Communication at Janney, in a statement.
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“Advisors are able to build stronger relationships, and clients are able to quickly and easily communicate with advisors through their preferred contact method,” Johnson explained.