When we heard about the possible level of disruption the U.S. might experience as a result of COVID-19, our reaction as a management team was likely similar to many other teams around the country, regardless of industry. Our top priority was ensuring our employees’ safety, followed by continuing to provide excellent service to our advisors.
After addressing those top-level concerns and mandating our employees work from home, we then took an inventory of other ways we might be able to support our communities: the geographical communities we operate in, the community of staff we employ, and the community of advisors we serve. While we don’t work in an industry where we can retool existing operations to manufacture materials to support essential workers, we are qualified to make other positive impacts on the lives of those affected during this crisis.
We’re always looking for meaningful ways to contribute, but I wanted to share some of our experiences thus far, as they might inspire you to give back in your communities, too.
Finding ways to support local businesses in the communities where Redtail employees operate was a no-brainer, as it’s something we were doing pre-COVID-19; the ability to do so now feels almost like a privilege, though not one we are taking for granted.
As an initial means of supporting local communities, we’ve participated in #TakeoutTuesday, encouraging our employees to support locally owned, non-chain restaurants by covering the expense of a curbside meal for them and their families. It’s a small way to make a difference in your community, but the more individuals and companies who participate, the more small businesses will be able to weather the storm.
Working remotely poses its own set of challenges. After quickly meeting the logistical ones, we pivoted our focus to maintaining the culture we so highly value.
We’re approaching this in many different ways. For instance, with the #TakeoutTuesday effort aimed at supporting local communities, we also encourage staff to share images of their meals (and families) via chat and social media; it’s been a nice way to break bread together, even if only virtually.