Close Close

Life Health > Health Insurance > Your Practice

Many High-Income Prospects Have a Dry Cough: Dynata

Your article was successfully shared with the contacts you provided.

One important thing to know about prospects who earn more than $500,000 per year is that it’s possible that many of them feel awful.

Dynata, a market research and survey firm, has posted data supporting that possibility in the demographic breakdown charts under its COVID-19 symptom map collection.

Dynata helps client companies conduct all kinds of surveys, including instant surveys. Since March 22, the firm has been asking survey takers whether they have symptoms that could be signs of an infection with severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), the virus that causes COVID-19 pneumonia and heart inflammation.


  • The Dynata COVID-19 symptom maps are available here.
  • An article about a government warning against participating in big gatherings is available here.

Map users can visualize the geographic spread of many different symptoms and symptom combinations. Users can, for example, see where many of the survey takers say they have a dry cough, have lost their sense of taste or smell, or both have a dry cough and have lost their sense of taste or small.

Dynata acknowledges that the survey takers do not represent a random sample of the people of the world, and that it cannot verify whether the survey takers are giving accurate answers, but it says it is collecting about 350,000 responses per day.

Although Dynata has no way to know what percentage of the participants who report having specific COVID-19 symptoms actually have COVID-19, one thing is clear: Sales prospects who have a dry cough and loss of the sense of taste or smell may not feel all that great.

The Big Picture

In the United States as a whole, for example, about 1.7% of the people who participated in the survey from March 24 through April 7 said they had a dry cough and had lost their sense of taste or smell, compared with a median of 2% for all 44 countries and regions included in the survey data tables.

During the 14-day period ending April 14 — Tuesday — about 1.7% of the U.S. participants had a dry cough with loss of the sense of taste or smell, compared with a median of 2.2% for all markets included in the tables.

In other words: Dynata survey takers seem to have stayed about the same in the United States, and become a little sicker in all regions included in the data.

The United States

Dynata also includes a chart giving detailed demographic breakdowns, within each region, for many symptoms and symptom combinations.

Here are three things the demographic breakdown charts show about the U.S. survey takers:

1. The survey takers in New York state, Louisiana and the District of Columbia were a lot more likely than other U.S. participants to report having possible COVID-19 symptoms.

The median was about 1.3% for all U.S. states and other jurisdictions included in the data.

The percentage of survey takers with a dry cough and loss of the sense of taste or smell was 2.6% in New York, 2.9% in Louisiana, and 12.7% in the District of Columbia.

2. The best-educated U.S. survey takers were the ones most likely to report having possible COVID-19 symptoms. 

About 6.2% of the survey takers with a doctorate or a professional degree, such as a law degree or a medical degree, reported having a dry cough with a loss of the sense of taste or smell.

That compares with the median of 1.7% for all survey takers.

The best-educated survey takers were also more likely than the participants in any other education category, including the category for participants who had not completed high school, to report having other possible COVID-19 symptoms, such as fatigue, fever and difficulty with breathing.

3. The survey takers in the top two income categories reported having terrible symptoms.

Dynata has a category for survey takers who have annual household income of $500,000 to $999,999, and a top income category for participants with household income of $1 million or more.

The company says it has 8,887 suvey takers in the second-to-the-top category, and 8,462 in the top category.

Survey takers who say they have a household income over $500,000 may be unusual in many ways. They may be more likely to have lied about their income, to have completed the survey incorrectly, or to have quirks, illnesses or disabilities that give them the time to fill out surveys.

It’s possible that most of Dynata’s highest income U.S. survey takers came in via a few Dynata clients that appeal to specific subgroups of high-income people.

But, if the Dynata survey results provide a reasonably accurate picture of the health of high-income U.S. residents, many high-income U.S. residents may be in bad shape.

About 2.6%  of the survey takers with household income from $200,000 to $499,999 reported suffering from a dry cough along with a loss of the sense of taste or smell.

The percentage was 8.1% for survey takers with household income from $500,000 to $999,999, and 16.6% for survey takers with income of $1 million or more.

Similarly, the survey takers in the top two income categories were much more likely than the other participants to report other potential COVID-19 symptoms, such as fatigue and difficulty with breathing.

Fewer than 7% of the survey takers earning less than $500,000reported having a fever.

About 27% of the participants with income over $1 million per year said theyhad a fever.

— Read How Retirees Are Coping With Income Challengeson ThinkAdvisor.

— Connect with ThinkAdvisor Life/Health on FacebookLinkedIn and Twitter.