Many High-Income Prospects Have a Dry Cough: Dynata

One important thing to know about prospects who earn more than $500,000 per year is that it’s possible that many of them feel awful.

Dynata, a market research and survey firm, has posted data supporting that possibility in the demographic breakdown charts under its COVID-19 symptom map collection.

Dynata helps client companies conduct all kinds of surveys, including instant surveys. Since March 22, the firm has been asking survey takers whether they have symptoms that could be signs of an infection with severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), the virus that causes COVID-19 pneumonia and heart inflammation.

Resources

• The Dynata COVID-19 symptom maps are available here.
• An article about a government warning against participating in big gatherings is available here.

Map users can visualize the geographic spread of many different symptoms and symptom combinations. Users can, for example, see where many of the survey takers say they have a dry cough, have lost their sense of taste or smell, or both have a dry cough and have lost their sense of taste or small.

Dynata acknowledges that the survey takers do not represent a random sample of the people of the world, and that it cannot verify whether the survey takers are giving accurate answers, but it says it is collecting about 350,000 responses per day.

Although Dynata has no way to know what percentage of the participants who report having specific COVID-19 symptoms actually have COVID-19, one thing is clear: Sales prospects who have a dry cough and loss of the sense of taste or smell may not feel all that great.

The Big Picture

In the United States as a whole, for example, about 1.7% of the people who participated in the survey from March 24 through April 7 said they had a dry cough and had lost their sense of taste or smell, compared with a median of 2% for all 44 countries and regions included in the survey data tables.

During the 14-day period ending April 14 — Tuesday — about 1.7% of the U.S. participants had a dry cough with loss of the sense of taste or smell, compared with a median of 2.2% for all markets included in the tables.

In other words: Dynata survey takers seem to have stayed about the same in the United States, and become a little sicker in all regions included in the data.

The United States

Dynata also includes a chart giving detailed demographic breakdowns, within each region, for many symptoms and symptom combinations.

Here are three things the demographic breakdown charts show about the U.S. survey takers:

1. The survey takers in New York state, Louisiana and the District of Columbia were a lot more likely than other U.S. participants to report having possible COVID-19 symptoms.

The median was about 1.3% for all U.S. states and other jurisdictions included in the data.

The percentage of survey takers with a dry cough and loss of the sense of taste or smell was 2.6% in New York, 2.9% in Louisiana, and 12.7% in the District of Columbia.

2. The best-educated U.S. survey takers were the ones most likely to report having possible COVID-19 symptoms. 

About 6.2% of the survey takers with a doctorate or a professional degree, such as a law degree or a medical degree, reported having a dry cough with a loss of the sense of taste or smell.