As part of a recent chat with my supervisor, I mentioned that I had done an MBA about 15 years ago. “How was it?” she asked. “Very rewarding,” I replied. The MBA helped me better focus my energy and skills on a daily basis while keeping long-term objectives in mind.
I also learned a lot about SWOT analysis (strengths, weaknesses, opportunities and threats) and — more important — about disruptive innovation and the “job(s) to be done” framework developed by Clayton Christensen and others. This framework asks, “What job is your innovation (new product/service) going to be hired to do?”
This is a question that the 15 women profiled in this month’s cover story certainly know how to answer — as many have led or helped out powerful new products, services and processes over the past year or so. But let’s reframe the question, as I try to do each day, and ask: “What innovative job am I being paid to do?”
For the 15 Top Women in WealthTech of 2020, the job to be done is about leadership, integrating resources and so much more. It’s also about redefining and reshaping the rapidly changing industry and their role within it.
“My background wasn’t in technology specifically — it was finance and marketing, so I never envisioned myself working for a WealthTech company,” said Andina Anderson, executive managing director of Envestnet | Tamarac.
“Technological innovation has brought all areas of financial services closer together, so everything we learn and do can be applied to many parts of the industry.”