This is the second year of our Women in WealthTech recognition program. In this coverage, we highlight the news and views of 15 female leaders working in wealth-management technology and innovation in financial services.

While last year’s list was certainly impressive, our aim is to bring attention to the depth and breadth of the Women in WealthTech bench, and thus there are no repeat winners this year. That said, some of the 2019 honorees can (and likely will) be nominated for the 2020 IA25 list to be showcased in our May issue.

This year’s Women in WealthTech coverage features female leaders with incredibly diverse backgrounds. Prudential Financial’s Chief Information Officer Stacey Goodman, for instance, used to be the CIO of Freddie Mac. Goodman also worked for CIT, Bank of America, UBS and Salomon Brothers, as well as serving on the Treasury Department’s Office of Financial Research Advisory Committee. (She replaced outgoing Pru CIO Barbara Koster.)

Meanwhile, Morgan Stanley Wealth Management’s cybersecurity chief Rachel Wilson spent nearly 15 years as a senior executive at the National Security Agency. And Teri Shepherd, the former COO of Carson Group, was recently tapped to be a co-president of the firm.

We asked each honoree to describe their latest achievements and how they envision more women entering WealthTech. As Salit Nagy-Todd of Raymond James explained, “We [all] need to take some personal responsibility to discuss the fact that there is room for women in tech.”

Nagy-Todd adds that once, when she met the daughter of a colleague and explained that she works in technology, the child responded, “I didn’t know there were so many senior women in tech.”

A poll of nearly 50 fintech companies conducted by event producer LendIt in 2018 found that the average percentage of women employed at these firms was 37%, while the figure of women in the C-Suite was only 19%. Plus, the department with the most female talent was marketing; engineer/product had the least female talent.

“We need to change that narrative by making ourselves visible. We all aspire to and want to emulate what we see. The more women are highlighted, the more the next generation will have role models to look up to,” said Nagy-Todd.

This year’s 15 honorees are: