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By 
October 14, 2019 at 07:00 PM
The Life Insurance Direct Marketing Association (LIDMA) has had no trouble whatsoever persuading life insurers to sponsor its fall meeting in Anaheim, California.
LIDMA, which started its three-day meeting Sunday, lists American International Group Inc., John Hancock Insurance, Legal & General America, Lincoln Financial Group and Pacific Life as top-level sponsors, along three service providers: ExamOne, Paperless Solutions Group and TransUnion.
(Related: Pinney to Lead Life Direct Marketing Group)
The group has at least seven other life insurers on its sponsor list.
The group has been helping life insurers sell their products directly to consumers since 2005, when the Internet was just starting to compete with TV, radio, and postal mail for financial services marketers attention.
Since then, the pendulum has swung forward, and part of the way back. Many life insurers now talking about using digital systems to support live human advisors, not replace them. But many of the LIDMA insurer sponsors are offering accelerated underwriting programs designed to expand the direct-to-consumer life insurance distribution channel.
