American International Group Inc. has come up with a new way to get consumers thinking about income planning: getting them to focus on the idea of living to 100.
AIG has started Plan for 100, a new income planning awareness initiative.
The campaign includes a new website, at Planfor100.com, and a Plan for 100 Podcast series.
AIG kicked off the effort by releasing results from a Plan for 100 survey.
The Plan for 100 Survey
Michael Finke, a researcher at the American College of Financial Services, organized an online survey of 1,012 U.S. adults ages 40 through 74 who have at least $50,000 in retirement accounts.
One thing the survey team asked participants about was their ideas about the major benefits of living to 100.