Integrity Marketing Group L.L.C. today announced that it has acquired Eldercare Insurance Services Inc. for a price that was not disclosed.
Integrity Marketing is a privately held, Dallas-based distributor of life and health products aimed at older consumers. The company was founded in 2006. It now has relationships with 100,000 independent agents located throughout the United States.
Eldercare is an insurance marketing organization (IMO) that focuses on Medicare supplement insurance, life insurance, supplemental health insurance policies, long-term care insurance policies, and other life and health products of interest to consumers 65 and older. The IMO is based in Hot Springs, Arkansas, and has about 60 employees.
Eldercare was founded in 1982.
Integrity Marketing said that Tony and John Bettis, the former owners of Eldercare, are getting a stake in Integrity Marketing.
All of the Eldercare employees will keep their jobs, and they will get to stay in Hot Springs, Integrity Marketing said.
Eldercare has its own team of traditional career agents. It also has a call center, and a network of 10,000 independent agents.