Bank of America continues to add tools to its popular do-it-yourself investing platform, Merrill Edge. On Thursday, it launched a fund-evaluation resource called Fund Story, which has details on environmental, social and governance data along with fund holdings, costs and ratings.
This new tool comes about a year after Merrill Edge added analysis and performance-review tools Stock Story and Portfolio Story.
“This new capability goes beyond just providing access to critical information,” according to Aron Levine, head of Merrill Edge. “Fund Story provides a curated, engaging and understandable experience that can empower our clients to make their financial lives better.”
BofA rolled out Merrill Edge in 2010. The platform, which includes its robo-advisor Guided Investing, had close to $204 billion in assets and more than 2.5 million accounts as of Sept. 30, 2018.