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Industry Spotlight > Broker Dealers

Cetera Launches Advisor Alignment Program

By Marlene Satter

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Cetera CEO Robert Moore. Cetera CEO Robert Moore.

Cetera Financial Group has announced the launch of its Advisor Alignment program, which offers expanded engagement opportunities, as well as investment in advisor growth through two types of loans and an equity value participation framework.

As part of its enhanced advisor engagement strategy, Cetera has taken the next step on existing advisor shared services councils in six departments, formalizing them into new enterprise action committees: Marketing, Communication and Events; Risk and Advocacy; Technology & Innovation; Advisor Growth; Service & Operational Excellence; and Advisor Lifecycle Planning and Diversity.

Each committee is composed of two chairs and an implementation manager from its respective department, as well as 6 to 12 advisors who serve for a two-year tenure.

Advisors will also participate in Cetera’s enterprise-level Advisor Engagement Council, chaired by Robert “RJ” Moore, CEO of Cetera; the council includes meetings with the board of directors at least twice a year. Advisor councils and committees provide advisors with a seat at the table for strategic decision-making.

Two types of growth-oriented loans have also been created for such activities as lead generation initiatives and succession planning. In addition, both existing and new advisors can participate in the firm’s new equity value participation program.

Moore says of the program in a statement, “Our three-pronged approach unifies advisors, shareholders, employees and clients alike behind common goals. Advisors have had past opportunities to participate in the direction and growth of organizations like ours, but that opportunity has been limited to the top-producing advisors.”

He adds, “We are creating opportunities in which a greater number of existing and new advisors are incentivized to participate, and ensuring that their influence is an integral part of our mutual success.”

— Check out How America’s Top Wealth Manager Delivers the ‘Ultimate Client Experience’ on ThinkAdvisor.

Marlene Satter

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