The Census Bureau found that, in these 5 states, people ages 15 and older were the most likely to have gotten married in the last year...

5. North Dakota

Population, 15 years and older: 607,000

Percent of residents married in the last year: 2.2%

4. Idaho

Population, 15 years and older: 1.3 million

Percent of residents married in the last year: 2.3%

Boise, Idaho (Photo: Shutterstock)

3. Wyoming

Population, 15 years and older: 463,000

Percent of residents married in the last year: 2.3%

2. Alaska

Population, 15 years and older: 584,000

Percent of residents married in the last year: 2.5%

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1. Utah

Population, 15 years and older: 2.3 million

Percent of residents married in the last year: 2.8%

(Related: The 5 States Where Death Is Most Unfair)

The U.S. Census Bureau has just started rolling a set of data that can be helpful to any agent’s marketing program: local, one-year results from the American Community Survey for 2017.

The bureau put out data for states, counties, and various types of places with more than 65,000 residents last week. The bureau will release more detailed batches of 2017 data, including block-level data, over the next four months.

The federal government classifies most census data as being free from copyright. That means you can use the American Community Survey data in your own marketing proposals, blog articles, radio show scripts, social media posts and infographics free of charge.

Links to survey resources, including the data files, are available here.

We used the data from the 2017 survey wave to create a marketing data appetizer: A look at the five states in which the highest percentage of adults got married in the last year.

All other things being equal, a high marriage rate should be good for life and annuity marketers, because newlyweds have already gone through a major life-changing event; they might be thinking more than usual about the future; and they might  be preparing to have children.

We found that, at the state-level, the “married last year” rate ranged from a low of 1.3% in one state, Rhode Island, to a high of 2.8%. The median was 1.8%.

For the five states with the highest married-last-year rates, see the idea cards above.

— Read 5 House Districts With the Highest 85-and-Over Population (Outside of Florida)on ThinkAdvisor.

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