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January 19, 2018 at 05:21 AM
Ameriprise Financial Services Inc. recently added three new television spots to its “Be Brilliant” campaign.
The Minneapolis-based company is using the spots to promote the idea that consumers should have long-term relationships with financial advisors.
“With the right financial advisor, life can be brilliant,” Ameriprise tells viewers.
Ameriprise first launched the Be Brilliant campaign in 2015.
(Related: 12 of the Best Retirement TV Ads)
The new spots include one “Sleep Better,” that shows how financial confidence can help people sleep at night.
A second spot shows what happens when a couple finds out that the wife’s mother is moving into their home.
A third, which will start running in September, shows what happens when the daughter of a long-time Ameriprise client moves to a new city.
