Guardian Life Insurance Company of America is using a new wave of YouTube videos to explain why it and its agents believe whole life insurance is worth the money.
The New York-based company has recruited financial professionals and customers to talk about how owning whole life has protected and improved the customers’ financial well-being.
The videos show how customers have used whole life to save for retirement, finance a move, cope with a business downturn, and recover from the death of a spouse.
Brad Hoffner, for example, talks about a whole life policy from Guardian, and a Guardian agent, helped him move forward after his partner and his mother both died around the same time.
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Guardian timed the launch of the new video series to coincide with this month’s Life Insurance Awareness Month campaign.