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Guardian Speaks Up for Whole Life in New Video Series

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Guardian Life Insurance Company of America is using a new wave of YouTube videos to explain why it and its agents believe whole life insurance is worth the money.

The New York-based company has recruited financial professionals and customers to talk about how owning whole life has protected and improved the customers’ financial well-being.

The videos show how customers have used whole life to save for retirement, finance a move, cope with a business downturn, and recover from the death of a spouse.

Brad Hoffner, for example, talks about a whole life policy from Guardian, and a Guardian agent, helped him move forward after his partner and his mother both died around the same time.

Guardian timed the launch of the new video series to coincide with this month’s Life Insurance Awareness Month campaign.

The company started its YouTube video channel in January 2012. The channel’s videos have attracted about 26,000 views.

— Read Tell the Boss Workers Want Voluntary Life: OneAmerica on ThinkAdvisor.

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