Fidelity officially launched its Automated Managed Platform (AMP) for advisors today following months of pilot testing. The platform, developed in partnership with eMoney, which it acquired more than two years ago, is accessible through Wealthscape, Fidelity’s advisor technology platform.
It’s available to all advisors who have a relationship with Fidelity Clearing and Custody Solutions, including RIAs, broker-dealers and banks, and a license for eMoney.
(Related: EMoney Launches Enterprise Division)
AMP allows advisors “to seamlessly manage digital accounts alongside other [more traditional] accounts,” Gary Gallagher, senior vice president, investment products at Fidelity Institutional, tells ThinkAdvisor. AMP has a dual purpose: to “up the game, using collaborative technology with existing clients” and to attract and onboard new ones, says Gallagher.
The platform is “well positioned for the hybrid advisor market, using digital and human touch,” that can grow as clients’ needs and goals change, says Gallagher. He describes the platform as “goal-oriented, flexible and customizable to meet advisors’ needs.”