A group of executives previously with Morgan Stanley and the Advisor Group of independent broker-dealers have formed a wealth management group and struck a deal to buy two broker-dealers – that have 500 bank advisors and about $30 billion in client assets – with the support of Lee Equity Partners.
The new venture is being led by CEO Doug Ketterer, the former head of field management at Morgan Stanley; COO Eugene Elias, the prior head of client and advisor platforms at Morgan Stanley; and Chief Growth Officer Kevin Beard, who previously led acquisition and recruiting strategies for the Advisor Group of IBDs (which had been owned by AIG until 2016).
“In an industry that is undergoing more change than anything I have ever seen, in terms of … regulation and other areas, and at a pace that is faster than ever, we [decided to] look at the change and disruption as an opportunity to provide something new for advisors and clients who want something more from wealth firms,” Ketterer said in an interview with ThinkAdvisor.
“They want a trusted partner to do better for them as advisors and for their clients as they grow their practices,” the CEO explained, “so Atria was born. Our mission is to help advisors help their clients in a new wealth-management world.”
With “so much change going on,” advisors need “a next-generation set of tools and capabilities,” Ketterer added. “We will bring that through the experience of our three partners, who had longstanding wealth-management careers in different channels.”