–Ed. Note: This article has been corrected to reflect the correct spelling of the company name, the fact that there is no Securian Benefits unit, and to correct datapoints throughout.
Securian has uncovered what might be a good target market for supplemental health benefits products: consumers who could handle $500 in out-of-pocket medical bills with their own savings, but not $5,000 in bills.
St. Paul, Minnesota-based Securian Financial Group Inc. published data on those consumers in a summary of results from a recent online survey of 1,010 U.S. adults ages 18 and older.
The company broke out data on the impact of health care costs, and arrangements for paying out-of-pocket bills, for the 573 survey participants who had employer-sponsored health coverage, either through their own employers or their spouses’ employers.
About 8% of the participants with employer coverage said out-of-pocket health care costs have set them back financially.
Securian asked the participants how they would handle $500 in out-of-pocket health care costs, and how they would handle $5,000 in out-of-pocket costs.
For $500 in costs, 39% of the consumers said they could use “personal savings,” and 19% said they would use credit cards.
For $5,000 in costs, just 28% said they could use personal savings, and 12% said they could use credit cards.
The percentage who said they could use a supplemental or voluntary insurance plan to pay the bills was low: Just 5% for $500 in expenses, and 7% for $5,000 in expenses.
— Read 40% of Employees Would Quit for Comparable Insurance on ThinkAdvisor.