There’s a clear distinction among the messages that different generations like to hear, according to Angie Herbers, founder of Angie Herbers LLC. “Baby boomers like straight talk. Millennials like messages that make them feel in motion. Gen X like messages that give them meaning.
“Finding meaning is the best way to overcome indifference,” she continued. “To get them out of indifference and to care more about money, you have to ask them, ‘What does money mean to you?’ Unlike millennials who find meaning in social causes and baby boomers who made money their meaning, Gen X needs help finding the meaning for their money.”