Is there a better way to position wellness programs with employers, and what do advisors need to know about the evolution of these programs?
This week on the ShiftShapers podcast, we delve into strategies that advisors can use to position wellness programs and help employers improve employee engagement in those programs. Andreas Deptolla, cofounder and COO of Thrivepass, discusses how first-generation wellness differs from what’s available in the marketplace today.
Companies used to view their wellness programs through a return on investment lens. In recent years, however, there has been a shift from the quantitative focus on wellness to a more holistic approach some refer to as “wellbeing.” Andreas provides an expert take on how advisors can help employers determine the real-world value of wellness programs since traditional ROI metrics are difficult to calculate.