The light comes on, you see yourself on the screen, the clock ticks down: 3, 2, 1. You’re live.
No not on television, you’re on Facebook Live and you’re about to talk about what I believe is one of the most difficult subjects to discuss from a marketing and interest standpoint — insurance and financial services. No subject, in my opinion, is harder to intrigue your audience with than the business we are in, an intangible product that people have to buy and hope they never use. However, doing this in your marketing and branding will make you a much better salesperson.
I was fortunate enough to be one of the first people on periscope, the first social platform that allowed you to ‘live stream’ to potentially millions from the comfort of your home. I downloaded the app the day it came out and only consumed information from various talking heads and motivational coaches. I never went live.
Then one day while driving across the causeway from Mobile, Alabama, to Daphne, Alabama, I noticed how beautiful the water was and decided to go live, 38 seconds into the foray someone said something negative on the feed and thus I was scared of even thinking about talking about insurance.
Fast forward a few years, and Facebook Live debuts and starts to gain popularity and I start hearing from friends in different businesses that they are getting a ton of exposure with this. The Facebook algorithm is geared toward a huge reach and engagement with the live feature, thus providing a great opportunity for anyone willing and brave enough to try.
On Sept. 6, 2016, I did my first live Facebook video on the subject of insurance. It was 27 seconds long and detailed something cool I had done for a client. I also made an offer for a contest I was doing. That particular video got 53 shares, 2,300 views and 43 likes, and my page at the time only had about 500 followers.
Since this slow start, I have done several live videos, all on the subject of insurance and financial services. Some are less than 5 minutes and some are more than 30. I can definitely say that it has made me a better salesperson. My in-person presentations are now seamless and less nerve-wracking.
Read on to learn three ways Facebook Live will make you a better salesperson too.
It is OK to be yourself and add personality to your Facebook Live videos. (Photo: iStock)