Clemson defeated Alabama, 35-31, in Monday night’s exciting college football championship, but Raymond James Financial says it was a winner, too.
“As one of the longest continuing sponsors of a stadium in professional sports, we’ve received great value for our investment in Raymond James Stadium over the past 18 years, and last year we extended the sponsorship for an additional 12 years, anticipating significant brand exposure during many events held at the stadium, including [Monday’s] College Football Playoff National Championship game,” said Chief Marketing Officer Michael White.
More than 26 million people watched Monday night’s game, according to a Bloomberg report on Tuesday.
The stadium seats up to 75,000 people and hosted the Super Bowls in 2001 and 2009. It is the home base for the NFL’s Tampa Bay Buccaneers.
“While it is difficult to put a precise figure on the value of the exposure provided by naming rights, we understand ads during the game are selling for north of $1 million, and most advertising analysts would suggest the value of media exposure for a stadium sponsor would be multiple times that of an ad for the game,” White explained.