Vestorly has a new artificial intelligence-fueled social media software that will save financial advisors time and supply leads.
Vestorly Inc., the data-enabled content platform for financial services, announced the release of Vestorly Social AI on Thursday.
“It’s like a 24/7, round-the-clock, artificial intelligence marketing assistant for social media,” Vestorly CEO Justin Wisz told ThinkAdvisor.
The tool uses AI to schedule and post content to Facebook, LinkedIn and Twitter – while also gathering new leads on advisors’ behalf.
“AI only works if it’s fed data, and over the last four years of being in business we’ve amassed well over a billion proprietary data points on what people read and share and when and how when interacting with financial professionals,” Wisz explained. “We’ve only worked with the wealth management and financial services community to help them solve this problem: How do I stay connected with clients in the digital age?”
The Social AI tool uses Vestorly’s core artificial intelligence engine based on a growing network of data points to build “playlists” of daily news content for a financial advisor’s audience. It then posts this curated content in order to optimize lead generation opportunities on social media channels.
Content can be auto-updated by the minute to increase engagement and conversion. Financial advisors will also have the ability to take control of the scheduling system if they wish to manually override and schedule multiple or individual social media posts for the future.
“We built an AI here that uses data to predict what type of news and articles are going to be relevant and engaging and get that out to your Twitter, Facebook and LinkedIn pages faster and with more precision than a human can do it,” Wisz told ThinkAdvisor. “And then take the clicks from that traffic and send it back to the advisor’s website.”
Vestorly Social AI comes with a newspaper-style landing page for each wealth management firm to host its live curated content and add to its business website. It then directs traffic from social media audiences to this page, which personalizes itself to encourage engagement with additional content. This feature allows for an ever-present content experience that learns with every interaction, and delivers individual leads from social media to financial advisors.
“So, if I was interested in a Wall Street Journal article, I could click on it [on Twitter] and go to the advisor’s website and receive it there. Or a MarketWatch article or a ThinkAdvisor article and see it there on the advisor’s website where they’re able to track and attribute the actual person back to Twitter.”
One of the main reasons why social media has been received with such doubt in the financial services industry is the “ROI reason,” Wisz said. “If you’re a financial advisor and you need to get clients, why go on social media? Why post news on social media?”
Social media has been treated as a “nice to have” by financial professionals, not as “very relevant” or “crucial” or “mission critical,” Wisz added.
Social AI, though, shows how beneficial social media can be for advisors.
With Social AI, leads are captured, identified and attributed to their social media source while Vestorly provides additional data on content viewing behavior and uncovers newly discovered relationship opportunities for financial professionals.
“We’re able to solve that [ROI] problem by taking those clicks and not just sending them out to the internet, but we have a patent-pending, cloud-based browser technology that captures this traffic and presents it on a dashboard to advisors,” Wisz told ThinkAdvisor. “They can see who this person is and whether they came from Twitter, LinkedIn or Facebook. And what articles they’re reading. And what are the sharing and who are they sharing it with?”
The social media tool has been available to a percentage of clients already, but will now be available to all new and current clients. The product is available on a standalone basis or as part of the Vestorly comprehensive platform license.
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