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Long-Time LPL Team Jumps to Securities America With $2.2B

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Securities America announced that LPL-affiliated WealthPLAN Partners has joined the independent broker-dealer.

The Omaha-based WealthPLAN Partners, which represents 28 advisors with assets under management of more than $2.2 billion, provides financial advisors a hybrid RIA model with a comprehensive suite of services to support their independent offices. WealthPLAN Partners had worked with LPL Financial for 27 years.

In addition to its new broker-dealer relationship, WealthPLAN also announced new custodian relationships with Charles Schwab, TD Ameritrade and Fidelity.

“Our decision to establish new broker-dealer and custodian relationships is with the future success of our advisors in mind,” said Brent O’Mara, co-founder of WealthPLAN Partners, in a statement. “Given the changing industry landscape, we felt this new structure allows our firm to remain a true hybrid RIA, which we believe is the best platform for independent financial advisors. This new solution provides advisors the support and services they need, while allowing them to maintain their independence and autonomy.”

As a hybrid RIA, WealthPLAN gives its advisors an array of customized services to increase practice performance by leveraging innovative technologies and industry advancements.

Through WealthPLAN Partners’ Advisor Management Portal, powered by a group of leading advisory technology firms Orion, Salesforce, AdvisoryWorld and eMoney, advisors can access their choice of automated processes for branded performance reports and proposal generation, investment models, operational workflows, marketing, social media and more.

WealthPLAN also offers fee-based retirement plan options designed to help advisors adhere to the Department of Labor’s fiduciary rule.

WealthPLAN Partners will begin work immediately with its partner advisors to transition to the new broker-dealer platform.

According to Todd Feltz, president, CEO and co-founder of WealthPLAN Partners, the new relationship with Securities America will allow the firm to “better serve” its partner advisors.

“We see many tangible benefits from the new relationships,” Feltz said in a statement. “Securities America’s practice management, technology and open architecture gives us a platform that will further accelerate our growth.”

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