Financial services pros are busy people. A full day includes the primary directive of supporting current customers, but also maintaining snowdrifts of paperwork, doing research, cold calling prospects and other administrative work that usurps valuable client time.
On top of this teetering to-do list, add social media activity, an updated web presence, email marketing and compliance concerns, and you have an overwhelming, unsustainable schedule.
Struggling with inefficiency is nothing new for sales-oriented professions. An Accenture report found that sales representatives spend just 36 percent of their time on customer-facing activities; the rest is taken up by post-sales tasks (20 percent), administrative work (17 percent), prospecting (15 percent) and other (12 percent).
There’s more to accomplish than is humanly possible, which is precisely why advisors and agents need to automate low-order tasks to free up time for personal interactions.
Efficiency hacks 101 (easy)
There are a few efficiency hacks that many are likely already using. Nonetheless, they are well worth reviewing:
1. Set up Google Alerts
Google Alerts are a simple, free way to have Google monitor the web for news and other content based on a key phrase, company name or trend that’s relevant for you and your clients. Alerts can be tailored to region, language, frequency and more. Set them up once, and get timely, relevant information delivered right to you.
2. Respond to big news digitally
When Google alerts you to a headline that might cause clients to be concerned, proactively sending a reassuring email, posting a message on social media, or shooting off a quick text message can reduce the number of individual calls and questions you’ll likely get. Soon after the Brexit decision, one financial advisor I know quickly sent out an email to her clients responding to the uncertainty and volatility the markets might experience. It was an incredibly effective way of getting ahead of the noise through digital means.
3. Schedule social media posts
All those “always on” social media mavens, whose Twitter feeds resemble a river, rather than a sputtering brook? They’re not spending as much time on it as you think. Dedicate a few moments throughout the week to find content to share — setting up the Facebook and Twitter lists described below will make this part a lot faster and easier — and schedule all your posts ahead of time.