Sometimes it feels like it’s hard to get noticed online. There are A LOT of voices out there.
We live and breathe digital marketing. We see the thousands of voices who are all talking at once online. An overload of messages and brands sending those messages is the new normal in our digital culture.
Enhancing your online presence
How do you get noticed and ultimately grow your company with the aggressive competition that there is online? It can be done and we’ve seen it done successfully with the following 7 changes in perspective:
(1) Be ready. To build your business online, you must start with the foundations to set your company firmly before moving to the next level.
Setting the foundations first will ensure that when battling it out with your competitors, you’ll have the punch it takes to come out on top. If you don’t have your foundations of branding, a solid website, and social media profiles, you’re not ready to make a dent online.
(2) Be consistent. Consistency is key when it comes to how often you post, where you post, and what you say. Whether you blog, post on social media, or advertise once a month, once a week, or once an hour, stay consistent.
It takes time to build authority and rapport with your audience and search engines; consistency helps you build that rapport. You also want to be consistent with where you post.
Focusing on a few main digital channels like email, social media, and blogging might be all you focus on. Then, when you are consistent on those, you can add other digital advertising channels.
In a digital world that is constantly changing, marketers need to be proactive to find the latest and greatest opportunities. (Photo: Thinkstock)
(3) Be listening. So many brands are yelling their message online as loudly as they can. They plaster their message on every pop-up add and social media profile that they can.
However, they aren’t listening to the audience to know if that message is welcome. They also aren’t listening to the response that initial message gets. Many brands publish their message on social media, but never look back to see what comments and chatter that message prompted.
When brands engage back, they stick out from the crowd. Data is also a key player here because you can listen to the audience before you say anything and learn what different demographics are ready to hear.