The truth is that there is no magic formula for landing your dream client. No matter what you have been told, it takes a lot more than a magic wand or a forceful or winning personality. What you really need is a plan.
Draw a line down the middle of a piece of paper. A legal pad will work perfectly.
Label the top left-hand column “Dream Clients.” In that left-hand column, write down the names of your top 20 strategically chosen prospects.
Label the top of the right-hand column “New Clients.” Write the numbers 1 through 20 down that column to create 20 spaces to match the 20 dream clients whose names you have written in the left-hand column.