Alicia Lewis has deep roots in the retirement advisor space. She is a third-generation advisor who has been in the industry 11 years.
When she started in, she says she was shocked at some of the recommendations senior clients were receiving, especially with respect to subjecting their savings to the whims of the market. From that point forward, she was determined to educate retirees on all options available to them.
“The baby boomer generation has so many different elements coming up against them in retirement, and I enjoy showing them how we can help overcome those,” says Lewis. Those challenges include generating an income without depleting their hard-earned nest egg, the cost of health care in retirement, longevity and inflation.
“When we meet with potential clients, we consistently hear about their worries about all of these,” says Lewis. “That is why becoming an all-inclusive retirement planning firm was important to us.”
Layman Lewis Financial Group focuses almost exclusively on retirees and seniors. The company’s total sales were just shy of $23 million last year, including $14.25 million in annuities and $275,000 in life insurance.
On challenges: To state the obvious, I’m a woman in a man’s world. In addition, I’m a third-generation advisor. I have had to work extremely hard to gain the respect of potential clients and prove that I am as good as ‘the boys’ in our industry. I’ve also had to overcome the expectations that some clients put on me to be like my grandfather or father. As much as I admire my father, and began in this industry because of him, I am NOT him. I’ve discovered different gifts and passions that I have that set me apart from my father as mentor, and make me a great advisor because of that.