Each day, billions upon billions of searches are conducted on Google. With this revolutionary tool, people from all over the globe can access a universe of information in mere seconds.
Knowing this, have you ever considered what comes up when people search for you or your business? Does your vision correspond with the results that pop up on the results page?
If you aren’t sure, I suggest Googling your business right now. See what pops up.
Given the reality that billions of queries are submitted every day, it’s foolish to avoid the first impressions, words and images that people see when they look at you and your business. It is for this very reason that I decided to give my website a facelift, so to speak.
In the process of bolstering my website, I learned several valuable online branding tricks and strategies. But before getting to that, it’s important to understandy why your business needs to be relevant and up-to-date with its web presence.
Here are some of the top reasons to monitor and safeguard your business’ online image:
1. Internet users aged 50-64 have risen sharply, from 40 percent in 2010 to 77 percent last year, according to a Pew Research Center study. Senior Research Specialist and co-author Mary Madden said, “While seniors are testing the waters, many baby boomers are beginning to make a trip to the social media pool part of their daily routine.”
2. People are spending more and more time online, specifically on social media. According to a recent Nielsen study, PC users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent.
3. Google now gets more than 100 BILLION searches per month. Enough said.