From our 100 best tips for markeing and sales, we gathered these 10 on customer service.
Everyone knows the value of top customer service, whether the customers are internal or external, whether your business is sales, marketing, finance, or insurance.
We asked our wide audience of experts and everyday brokers in the trenches for advice on how to provide excellent customer service.
Here are the 10 best tips:
1. Remember why your business exists.
“It’s easy to think of claimants in a negative light. But without claimants, we have no business. We exist because people collect money to help them when something bad happens to them.”
— Marty Traynor, vice president of voluntary benefits at Mutual of Omaha
2. Be personal.
Don’t underestimate the personal touch.
Technology is great, but hand-written cards on client birthdays, anniversaries and holidays still go a long way.
3. Find tools.
“Decision-support tools are more important than ever and help guide consumers to the health plan and benefits that best meet their health care needs and budget. Look for partners who offer consumer-decision support tools, which in turn help you provide more value to your clients.”
— Ron Goldstein, President & CEO Choice Administrators
Just listen. It’s tempting to tell them everything you’ve learned in the business, but often, the best plan is to say nothing at all.
5. Offer solutions.
Become a solutions provider.
More than ever before, clients are looking for answers. Make sure you have them.