You can’t delegate the things that mean the most to you. Your success is dependent upon mastering the details and not just getting the project finished.

Therefore, you can’t outsource awesome. At least, not at a price you’re willing to pay.

The truth about beating the odds and realizing a breakthrough is that you have to agonize over the solution and work tirelessly trying new things until the “big thing” ends up looking like what you had in mind all along.

That’s not easy. That’s not cheap. And that’s not something you can hand off to anyone on your team, family, or circle of friends.

You have to do it yourself. Otherwise, you’re not going to win the way you feel you should.

You’re never going to feel the satisfaction of accomplishment, triumph and domination until you schedule time to get your hands dirty looking for that ever-so-slight tweak that differentiates you mightily from everyone else, who is pretending to do the exact same thing.

Don’t forget that as you lead your team in stand-up meetings and status reports. If you’re not getting the answers you want, it might be because you’re not doing the work that needs to be done.

You’re not invested as much as you need to be. A little hard work and focused attention can fix all of that.

If it matters, act like it. Do the hard things yourself.

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