Do you have a blog or are you thinking about starting one? Where do you begin? Here are 10 tips to help create a professional and successful insurance agency blog:
1. Be consistent
Publish at least one blog a week, and do it every week. Gaps impact credibility for both your readers and your insurance search engine optimization (SEO).
2. Speak to your audience
It’s about them, not you. What topics interest them? What impacts their businesses?
3. Vary content fulfillment
Blogs should include complimentary digital content when possible. This might include a link to a video, an infographic, a webinar, a case study, or new regulations (PPACA, OSHA, etc.).
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4. Don’t make it about insurance
“I can save you money on your commercial insurance” is not the type of blog that agencies should publish. As noted in tip No. 2, stick with topics that will interest your target market.
5. Leverage social media
Whenever you post a blog, make sure you share it on LinkedIn, Facebook, Twitter, Google+.
6. Include social media sharing icons
Make it easy to share your blogs by including “chiclets” (sharing icons) at the bottom of every blog.