Do you have a blog or are you thinking about starting one? Where do you begin? Here are 10 tips to help create a professional and successful insurance agency blog:
1. Be consistent
Publish at least one blog a week, and do it every week. Gaps impact credibility for both your readers and your insurance search engine optimization (SEO).
2. Speak to your audience
It’s about them, not you. What topics interest them? What impacts their businesses?
3. Vary content fulfillment
Blogs should include complimentary digital content when possible. This might include a link to a video, an infographic, a webinar, a case study, or new regulations (PPACA, OSHA, etc.).
4. Don’t make it about insurance
“I can save you money on your commercial insurance” is not the type of blog that agencies should publish. As noted in tip No. 2, stick with topics that will interest your target market.
5. Leverage social media
Whenever you post a blog, make sure you share it on LinkedIn, Facebook, Twitter, Google+.
6. Include social media sharing icons
Make it easy to share your blogs by including “chiclets” (sharing icons) at the bottom of every blog.
7. Don’t just blog, “vlog”
A short video or recorded webinar can be used to make a great blog (or “vlog”). These look very professional when sharing on social media.
8. Include images
Blogs always look more professional when an image is included. Images increase the chances that a blog will be read.
9. Include a call-to-action
Though your blogs should be educational, it’s absolutely acceptable to induce a call-to-action link, and phone number, at the end of your blogs. For example, “For more information on this topic, click here, or call us at 555-555-5555.”
10. Make it easy to find
Make sure your blog is easy to find on your insurance agency website. At a minimum, have your blog accessible from your main navigation bar, but it’s even better if it’s also accessible from a call-to-action button on your home page.
Your insurance agency blog provides you with a great opportunity to showcase expertise. Many agencies can blog on their own, utilizing their internal staff.
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