Advisors still question the value of social media – is it worth the time and effort spent learning how to use it properly and is there really an ROI?
Here’s the bottom line:
Social media will help you reach your target market effectively. More than half of the entire planet is on social media – and you should be, too.
Social media platforms are not only a great way to find new prospects, but are also essential to being found by your audience.
Your clients and prospects are looking for you via social; if you don’t appear online, consider yourself invisible.
Chris O’Neill, Director of Google Canada, reported that 86 percent of Canadians do research online to get more information about products and services before they buy. Even more intriguing, social media plays an active role in purchasing decisions. For instance, 42 percent of users learn about products and services from their connections on Twitter and 79 percent of users are more likely to recommend brands they follow.