Insurance agents and brokers can leverage Facebook to extend their marketing reach. There are four important Facebook features agents and brokers can utilize. These include: Facebook News Feed, Facebook Contests, Facebook Ads and Facebook forms.
Below is a brief description of each feature:
1. Facebook News Feed
The Facebook News Feed can be helpful to identify coverage opportunities. Think of it this way: Facebook news feeds are full of people who are getting married, having children, buying new homes or relocating.
These all represent opportunities to approach prospects online or offline to offer insurance related services.
2. Facebook Ads
Facebook allows organizations to create targeted ads. Use Facebook Ads to generate inquiries, quotes and to collect prospect contact information. Often, the best way to make this approach work is to offer contacts a free service or promotional opportunity in exchange for their information.