If I’ve said it once, I’ve said it a thousand times. Every time I speak or train, I emphasize this point. Yet, salespeople seem to be totally deaf to this message:
Don’t tell a prospect that you’d “LOVE” to meet with him or her.
Just in the past few days, these love notes have arrived in my inbox.
I would LOVE to jump on a quick call to discuss.
I really would LOVE to hear back from you.
I would LOVE to chat, so please let me know when you have a moment.
I would LOVE to understand how you’re using webinars to help with pipeline growth.
I’d LOVE to grab 20-30 minutes of your time since you’re a leading authority in sales.
I would LOVE the opportunity to speak with you about what you are currently doing with virtual communications.
What’s wrong with LOVE?
It’s self-serving. It’s all about you. And, worse than anything, it makes you sound like a total wannabe —someone who would give anything to get on your prospect’s calendar.
Here’s the deal:
Prospects don’t want to meet with hopeful wannabes. They want to meet with pros. Someone who can bring them ideas, insights or information that helps them achieve their objectives.
So, what do you say instead?
How about a short, to-the-point, business-oriented message. Something like this:
Like all Sales VPs, driving net new revenue is crucial for making your numbers. But the reality is, your salespeople are really struggling to set up sales meetings.
If you keep hearing complaints about how tough it is, I’ve got some ideas that can help. They’ve worked for other tech companies like ABC and XYZ.