During my college years, I used to work in retail and at a bank. Working at a video store and, later, at a higher-end ladies’ clothing store, I learned a lot about people and customer service in general.
It’s when you’re in a sales or service role that people really show their true selves. And it’s both a blessing in disguise and a curse. People will either show you compassion and treat you like a human being, or you will soon lose some faith in humanity.
The silver lining is that we can all learn from these situations. What we do and how we react to uncomfortable moments will not only make us better advisors, but will also, hopefully, help the other end learn to behave better, too.
The stories you’re about to read come from our own research and from several advisor contacts. Read, then tell us: Have you been in an awkward situation? How did you handle it? Let us know in the comments section below.
What Your Peers Are Reading
“I’m taking this call from … the bathroom.”
It might sound gross, but let’s be honest: How many of us take our smartphones into the bathroom? According to an article AdWeek published last year, two-thirds of Americans take their smartphones to the throne room, with 63 percent saying that they would take a call while doing “their other business.”
Now, it’s one thing to sit on the throne and another to take a call while in the shower. How does that even work? Nic West, an advisor and contributor at LifeHealthPro, provides insight.
“All of my sales are over the phone. I called a lead, and the gentleman answers and we start chatting about insurance … the why, the what, etc.
After about a 15-minute call, I ask him to grab a pen so he can take a note. He says, ‘I am standing in the shower right now and my hands are tied.’
Without skipping a beat, I say, ‘Well, John — did you get all 2,000 parts?’
We both laughed and acknowledged how awkward of an interaction the whole deal was. Nevertheless, John is still a client.”
Editor’s Note: Client names have been changed for privacy purposes.
“Meet my ex-wife, my current wife, the children, the step-children … and the grandparents from both families”
Meeting a client’s family for the first time is like meeting your significant other’s family: You want to impress them and you want them to like you. After all, you will have to help them navigate the world of life insurance or financial planning after your client has passed. But how do you address a blended family?
One of our advisor sources, Nolan Baker, who is co-founder of the Retirement Guys Network, explained how that process usually works:
“You have to try to build a relationship right away with the all the family members before becoming their financial advisor. One example could be building that relationship via networking events. We have a BBQ day or pontoon boat rides events where we invite all of our clients. It’s a relaxed setting for the financial advisor to meet the whole family.
The reason why you have to establish that relationship from the beginning with the family members is also because you need to figure out what your client’s needs are and which products will better fit them. Plus, you’re providing added value.
After you experience the loss of a client, you will find out pretty quickly which family member is involved in taking care of the financial decisions, who the primary beneficiaries are, etc. You have to get them in the office, sit them down and let them know what financial plan was in place.
It is always an awkward conversation when you’re talking about life insurance [with a blended family], especially because the children are hurt emotionally when all the proceeds go to the new spouse. That’s why you have to have an open honest conversation; beneficiaries are thinking of their own financial situation and needs.